Google, Detroit Diverge on Road Map for Self-driving Cars:
".... The cost to launch a new car model, including costs of developing and tooling, is generally $1 billion to $1.5 billion. For a company starting from scratch, such as Google, that cost would likely be higher, say auto industry experts. Some industry observers have suggested that Google should pair up with Tesla, which is also developing self-driving technology and which shares Google's Silicon Valley mindset. With roughly $60 billion in cash, Google could also acquire a smaller auto company, some speculate, though they note that such a move would involve more ongoing costs, liabilities and cultural challenges then Google may be willing to accept. “Google is the 800-pound gorilla in the room and nobody wants to miss the boat,” said Edwin Olson, assistant professor of computer science at the University of Michigan, who works with Ford on an automated vehicle project. “But at the same time I don't think automakers want Google to be dictating terms if the time comes and Google is the only game in town.”" (read more at link above)
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